SERUCA is a member organization that began in 2022 with a small group of people dedicated to representing urgent care in the face of onerous regulatory and legislative demands. Members and their individual expertise are the backbone of this thriving organization. 

We are the 3rd regional chapter of the Urgent Care Association of America. Our belief is that we are stronger working together to represent our industry and each organization bring different strengths.

Our Strategic Partners are businesses who wish to support the mission of SERUCA and the urgent care industry. These partners are integral to our success as an organization and as an industry. We hope you will join us in representing urgent care medicine.