Board of Directors
The Board Members at SERUCA are committed to ongoing support for its members and the states we serve. Our goal is to help urgent care centers in the Southeast USA by combining our knowledge, skill sets, key sources of information, and contacts to keep the medical community and our members up to date.
J. Bernie Short, MD, FAAFP, FCUCM
Founder & President
J. Bernie Short has advocated for Urgent Care since 1985 and has been exclusively practicing Urgent Care for over 20 years in Atlanta, GA. He opened the first urgent care in Atlanta in 1985. Currently he is the Medical Director of Tanner Urgent Care and Occupational Medicine. Dr. Short has recently served as the Chair of the Board of Certification in Urgent Care Medicine (associated with the American Board of Physician Specialties) and as Medical Director for Piedmont Urgent Care in Atlanta. Dr. Short currently volunteers for the Dekalb County Board of Health Medical Reserves Corp, is also on the Editorial Board of the Evidence-Based Urgent Care Journal, and is a representative to the Delegates Council & Clinical Consortium of the UCA.
Dr. Short has spoken about urgent care to the Georgia legislature, Infectious Disease, Steroid Stewardship, and Primary Care – Urgent Care Synergy. His passion is to share knowledge and advance urgent care as a specialty.
Tracey Davidoff, MD, FCUCM
Vice-President
Tracey Davidoff has practiced Urgent Care Medicine for more than 15 years. She is Board Certified in Internal Medicine and has worked as an Emergency Physician in several sites in Rochester, NY. While in Rochester, she held faculty positions at the University of Rochester and the Rochester Institute of Technology Physician Assistant Program.
Dr. Davidoff is currently on the faculty of the Orlando College of Osteopathic Medicine. She currently serves on the Urgent Care Association Board of Directors, is Editor-in-Chief for Urgent Caring Quarterly and Evidenced Based Urgent Care and is the Chair of the Fellowship Committee for the College of Urgent Care Medicine. She has lectured extensively locally and nationally on topics related to Emergency and Urgent Care Medicine. Dr. Davidoff is currently employed by Baycare Urgent Care in the Tampa Bay area of Florida.
Cassandra Donnelly, DO
Board Member
Dr. Donnelly is an emergency medicine physician and Chair of the UCA’s Commission on DEI. She is also the Regional Medical Director of Piedmont Urgent Care in Atlanta, GA. Since joining the company in 2013, she has served in various leadership roles. She is a Piedmont Healthcare Organization Clinical Governance Council member and leads the Urgent Care Task Force.
She earned her medical degree from Rowan University, School of Osteopathic Medicine. Dr. Donnelly completed an Emergency Medicine residency at Rutgers New Jersey Medical School, where she served as Chief Resident. Upon graduation, she returned to Emory University and completed an EMS/Disaster Medicine fellowship.
Randy Glick
Board Member
Randy Glick, BSB/PM, MCP serves as the Executive Director of the Southern Medical Association (SMA). SMA is a 501c3 regional multidisciplinary, interprofessional association founded by physicians in 1906 for the purpose of continuing education and leadership development. SMA is headquartered in Birmingham, Alabama. His areas of expertise include nonprofit and for-profit administration and management, organizational leadership, development of continuing education/instructional design, information systems design and development, Google advertising and analytics, and project management.
Mr. Glick also serves as President of SMA Services, Inc, a wholly owned for profit subsidiary of the SMA providing IRA/401k and life/disability insurances geared specifically towards the needs of physicians and healthcare professionals.
Christopher Chao, MD, FCUCM
Board Member
Christopher Chao, MD is an urgent care physician with WakeMed Health and Hospital in Raleigh, North Carolina. He is the current president of the College or Urgent Care Medicine (CUCM) and is active in the Urgent Care Association. He is a contributor to Urgent Caring, A Peer-Reviewed Publication from the College of Urgent Care Medicine, and a faculty member for the Urgent Care Association. He also serves on several committees at the Urgent Care Association. In addition to practicing medicine, he mentors students, fellows, and residents. He is committed to advancing Urgent Care as a specialty.
Rich Walsh, MBA
Treasurer
Rich Walsh is the COO of CareSpot Urgent Care and provides strategic and operational leadership to over 45+ urgent care centers. Rich also serves as a board member for Tenet Health Systems, Baptist Health, Orlando Health, and UF Health. Creating environments for employee engagement and empowerment has been Rich’s philosophy for over 25 years. With an entrepreneurial spirit, Rich has provided his industry knowledge and healthcare business acumen to various private investor or equity groups in pursuit of acquisition or start-ups. Mr. Walsh holds an MBA from Florida Atlantic University and a BA in Psychology from the University of Miami
Bonnie Peterson
Board Member
Bonnie Peterson graduated with her BSN from Rockford University in Rockford, Illinois. She has worked in the Urgent Care field for over 30 years. She started her career in Urgent Care with Physician’s Immediate Care learning all the nuances from John Koehler, MD who pioneered Urgent Care in Rockford, Illinois. As the Director of Clinical Operations with Physicians Immediate Care, she was instrumental in growing their footprint to 20 clinics. Bonnie is a certified trainer for Federal Urine Drug Screens and Breath Alcohol Testing, and very knowledgeable about Occupational Medicine. She has been a member of UCA since their beginning. She has worked alongside the NERUCA board assisting with their initial start-up. She has been a consultant assisting operators in starting over 100 Urgent Cares nationwide. Bonnie is very passionate about advancing urgent care as a specialty.
Anneke Smith, MS
Board Member & Secretary
Anneke Smith is a seasoned editor, copywriter, and content manager specializing in medical education and healthcare with over 25 years of experience. She is a senior content editor at EB Medicine, where she contributes to producing high-quality medical publications for urgent care clinicians (Evidence-Based Urgent Care) and emergency department clinicians (Stroke and Trauma EXTRA!).Beyond her professional role, Anneke is an active leader in her community, having served as Communications Director and founding member of the Pope High School STEM Academy Foundation, as well as Vice President of the Pope High School PTSA. She also currently holds a volunteer position as Communications and Treasurer of her neighborhood homeowner’s association. Anneke likes to play tennis, garden, read, cook, and spend time with her two college-aged sons in her spare time. Anneke lives in Marietta, GA.
Alfonso Espinel, MD
Board Member
Shaun Ginter, MBA, FACHE
Board Member
Mr. Ginter is a seasoned leader in the healthcare services industry. As CEO he has harnessed his operational expertise to propel CareSpot forward as a leading provider of on-demand, high quality and affordable neighborhood healthcare. CareSpot operates 46 Urgent Care clinics in Florida, both wholly owned and joint ventured. In addition, he is a Fellow of the American College of Healthcare Executives (FACHE). Prior to joining CareSpot, Ginter was CEO of US Mobile Health Exams, CEO of CareWell Urgent Care, CEO of Blue Medical Supply and COO of Solantic Walk-In Urgent Care
